BMW Championship

Art direction and design for the BMW Championship 2024 Golf Tournament in Castle Pines, Colorado.

Fifty of the best golfers play in the BMW Championship, but only one will take home the ultimate prize. BMW specializes in separating the good from the remarkable, the common from the distinctive, and the predictable from edge-of-your-seat appeal. Like in golf, many can try for the number-one spot, but the standout performance stands out.

The tournament visuals lean into the competitive spirit of “There can only be one ultimate” through sleek gradients and tight crops of the BMW championship trophy, whose silhouette resembles fine German craftsmanship.

*Named the best tournament of the PGA TOUR 2024: Article