BMW BNP Paribas Open

Indian Wells

Creative direction, illustration and experiential design for BMW at the BNP Paribas Open at Indian Wells.

The visual identity for BMW's tennis experience elegantly merged dynamic driving curves with tennis-inspired elements—maintaining the brand's luxury positioning while capturing the vibrant energy of Indian Wells. These distinctive illustrations animated the on-court LED boards, provided striking backdrops for vehicle displays featuring the iX and i4 M50, and enhanced promotional materials throughout the venue.