Merit Systems

Brand Identity & UX/UI design for Merit Systems and a16z-backed startup pioneering open-source economics.

The project encompassed all brand touchpoints—from naming, logo, and color system to landing page, pitch deck, funding materials, office signage, and merchandise. Working closely with the engineering team, I translated complex technical concepts into an engaging visual narrative and intuitive user experience. The design system proved highly effective, generating 100K landing page views, 30K GitHub waitlist signups, and 1K+ job applications in the first week, with coverage in CNBC's funding announcement.