Design for a pitch campaign.

The Ask:

Develop the Hoka Bird. Give the icon meaning and integrate it into brand communications.
Explore a visual approach that works across high-level branded and product-specific assets.

Solve:

Fine-tune the brand’s current logo and create a robust and ownable “O” to make the bird a strong icon and core design element.

The design is a visual expression of the euphoria or moments of bliss experienced during this high. The exuberant colors represent the endorphins or ‘happy chemicals’ going through the body. The quirky typography is a nod to the wonderfully weird shoes. The Hoka bird is a bold stand-alone element incorporated into cheerful branded patterns.