SPANX
Fashion for the Real World
Layout design and art direction for a pitch campaign.
Audience Truth: Women love the look of white pants but hate how much effort they require.
Product Truth: Spanx Silver lining technology alleviates the biggest white pant problems.
White pants for the real-world heroes Spanx’s Silvering Technology celebrates the instant elevated feeling of white pants.
There aren’t many photos of white pants on the internet. So we did our own shoot.
We shot different scenarios that you’d normally shy away from wearing white pants—to display that with Spanx Silverlining Technology, you don’t have to worry.
